Scripting Strategies

The Company utilizes many different scripting strategies, but always counsels its clients to use the one-to-one approach in customer contact. From a highly structured and absolute scripting to conversational structures aided with call guides, each program is specifically designed to meet the project and call objectives. Advanced technologies support dynamic script design and modification. Clients have enjoyed great success utilizing a scripting approach called "personalization through localization".

We use geographic information on each record to dynamically branch each presentation so it can be tailored to the customer's area. This creates a more personal feel to the call, as if a neighbor in their community is calling them. The result of these efforts has proven to increase conversion rates by as much as 20%!